This is a promotional pamphlet created to try and sell the idea to potential sponsors. For $200,000 you could be the single sponsor of the hour long show! A number of interesting points are brought up; the success of The Wizard of Oz, which had then been shown twice on television, and the high ratings for other TV fantasy productions such as Peter Pan, Cinderella, Babes in Toyland and Pinocchio. Groucho's Q-rating (a scale measuring a performer's popularity) was high, with 93% audience familiarity.
"Integrated into the Gabrielson - (Robert) Dwan script will be elements from MAGICAL MONARCH OF MO teleplays that have been written by Gore Vidal and Joseph Schrank for subsequent use, should this property evolve into a series."Clearly plans were being made for a ongoing project! (As it happens, David Maxine has a copy of the Gore Vidal script, which apparently reads as a one time story rather than a series). And what would this show be like?
"Enacting the dual role of THE MAGICAL MONARCH OF MO and a modern, henpecked husband with three unmarried daughters and a mischief-minded nine-year-old son, Groucho will be transported from today's world and its problems into the mythical paradise created by Baum."
"...This is a magical land into which Groucho and his family enter when the realities of his frustrating daily existence drive him to seek refuge in fantasy .... "
"Groucho's land of Mo reflects the limitations of the real-life character he portrays. As its Monarch, he transforms Mo into his own private Utopia, complete with cigar trees, money weeds and beautiful blondes, but is unable to dispense with his "family," which accompanies him to his new realm in the slightly more palatable guise of his Queen, three unwed princesses and a brash juvenile court magician."
Hmmm..... it never happened.